The US Department of Transportation rolled out a nationwide initiative last week aimed at restoring a sense of courtesy to America’s skies, just as holiday travel surges to record levels. Announced by Transportation Secretary Sean Duffy, “The Golden Age of Travel Starts with You” is a civility campaign urging travelers to show more respect and common sense during one of the busiest and generally most stressful travel seasons in years.
The effort arrives as federal officials grapple with a troubling rise in unruly passenger behavior that began during the Covid pandemic and has not fully subsided. Federal Aviation Administration records show a 400 percent increase in outbursts since 2019, with more than 13,800 incidents logged since 2021. While cases peaked in 2021 during national disputes over mask mandates, when nearly one in five flight attendants reported being physically assaulted, disruptions remain elevated. In 2024 alone, airlines reported more than 2,000 incidents, double the pre-pandemic rate, and global figures show roughly one disruptive passenger for every 395 flights.
DOT officials say the campaign is meant to nudge travelers toward proactive self-awareness, highlighting that small gestures can improve safety and comfort not just for fellow passengers, but for flight attendants, pilots, and ground crews. The initiative includes a promotional video and a coordinated social media push encouraging flyers to reflect on their conduct before stepping into an airport. Duffy framed the campaign as an attempt to restore a sense of “courtesy and class” to travel while embracing modern expectations of respect.
Among the messages being promoted: dress more thoughtfully for travel to set a positive tone, lend a hand to other passengers, and stay patient during delays or crowded boarding. The department is circulating five questions travelers are encouraged to ask themselves before flying—whether they’re dressed appropriately, whether they’ve helped a stranger, whether they’re in a good mood to travel, whether they use basic polite language, and whether they are treating others as they would want to be treated.
Duffy posed these questions for travelers to ask themselves this holiday season:
- Are you helping a pregnant woman or the elderly with placing their bags in the overhead bin?
- Are you dressing with respect?
- Are you keeping control of your children and helping them through the airport?
- Are you saying thank you to your flight attendants?
- Are you saying please and thank you in general?
The push comes as regulators have leaned on harsher enforcement to rein in problematic behavior. Fines can run as high as $37,000 per violation, and the FAA has repeatedly urged Congress to support stricter penalties. Still, officials say enforcement alone is not enough, and that cultural expectations among passengers must shift to prevent confrontations before they start.
Reaction to the campaign has been mixed. Some media outlets applauded it as a gentle but timely reminder for Thanksgiving travelers, and Duffy highlighted unity and safety in a cable news interview that accompanied the announcement.
Others pick at the nostalgia built into the “golden age” branding, pointing out that the early decades of commercial aviation were hardly glamorous for ordinary travelers and far less accessible.
And one more tip from The Alaska Story: Remember to thank the crew and wish them a Happy Thanksgiving.

Slippers help with expediting the TSA experience
I am a child of 1960’s air travel. Mom would wear a feminine travel suit, hat, gloves, and sensible dress pumps, dad always a dignified suit. We girls wore nice dresses. Travel back then though was all first class, and not the first class of most airlines today. It was fine dining restaurant service, and food, constantly attentive ‘stewardesses’ who brought pillows, blankets, magazines, etc. As a child I was even allowed to keep my airplane flatware. The seats were cushy, large and roomy and always only two to a side. Ample leg room. Today’s cattle car standards do make it essential to dress comfortably and has changed expectations for sure. Still, dignity, respect, and kindness to your fellow travelers goes a long way to improve the experience. The problems I am reading about though seem to be deeper, and bordering more on mental instability and/or addiction behaviors.
That’s like telling a fat person “you have two weeks to lose fifty pounds”
This airline clothing etiquette will just unnecessarily hurt adult passengers feelings after being told the way they dress is inappropriate WHEN it’s always been the way they dressed since childhood and no one told them it was inappropriate; everyone closest to them accepted them or tolerated them for how they dressed like it was good
You know that “I like you just the way you are, Phrase?
Well. we have generations who grown up thinking that people will like them just the way they are EVEN when they dress poorly, act poorly. Means that narcissist can stay a narcissist without Changing himself. He’ll find someone who’ll love him. Or that man and woman can stay dressed as a slob because they’ll find someone who’ll love him. Etc etc etc
So, let me get this straight the DOT wants people to be more polite after:
– Dealing with the grumpy counter person at baggage drop off. Bags you tagged yourself because airlines expect you do there job for them.
– Getting through the line at TSA so the molesters there can feel you up, go through all of your stuff, steal your pocket knife and make you leave your water bottle.
– Buying a $9.00 bottle of water because TSA took yours. In fairness, you can refill your water bottle from a machine that dispenses tap water and gets cleaned about every 6 months.
– Listen to 6 announcements about carry on size, then watch the gate agent allow a couple hundred oversized bags on.
– Cram yourself into your seat because the airlines put 38 rows of seats on a plane built for 30.
DOT, if you want to make flying more pleasant, your starting in the wrong place.
I agree: the DOT is starting in the wrong place. If we sincerely desire to save Western civilization, we need to start issuing etiquette protocols at Costco.
I agree Mark. How about the DoT doing away with the useless TSA?
Useless and arguably criminal
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